Increased User Engagement in the Liva app

Liva set out to enhance user engagement with the learning articles available in the Liva app. These articles are sent by coaches as part of lifestyle interventions. Upon receiving the project brief, I completed the design within just two weeks. The new design was launched on March 14, 2022, introducing an enhanced 'learning feature' that resulted in a significant increase in engagement with PDF materials.

The accompanying graph illustrates the number of PDFs opened per active user over time. Following the redesign and the launch of the new 'learning feature' on March 14, 2022, we observed a notable and substantial increase in user interaction with the PDF materials.

Qualitative study

Due to time constraints, I leveraged prior discovery research, which I conducted earlier to gain a comprehensive understanding of user experience with the Liva app.

This earlier study involved an analysis of twenty interviews with Liva users, conducted between 2021 and 2022 by various researchers for different study purposes; only a few of these interviews were conducted by myself.

I utilized Atlas.ti for transcribing and coding the interviews.

- Employed "positive" and "negative" tags to categorize user sentiments.

- Developed topic-based tags to visualize recurring patterns.

Highlights from the research findings

  • 🌧 Not enough features

    Users would like more features in the app. Current app functionalities are limited to daily goal tracking (diet, mood) and coach messages.

  • 😐 Lack of Rewards and Motivation

    Users find the health coach to be their primary source of motivation. Users desire additional feedback and rewards beyond coach interactions.

  • 👁 Articles Lost in the Message Stream

    Users received message notifications but struggled to read articles immediately. The system lacked reminders for unread articles. Users couldn't tell which articles were read or unread. Users wanted to signal to the coach that they had read the articles, but were unsure if the coach could see this information.

"Sometimes I can see my coach has sent me some articles, but I don’t have time to read them, so I just forget to go back to my messages.”

Ideation and Design

Due to time constraints, the MVP version was scoped in a group setting using effort-impact prioritization. In this version, the design focused on providing users with an overview of the learning materials sent by their coach and rewarding them if they read the articles.

While engagement with the learning content has improved due to the simplified article overview, rewards and nudges, and motivation to complete coach-assigned tasks, the next phase of enhancement should focus on improving the content itself. This includes making it more interactive and tailoring it more effectively to individual user profiles.

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